Designed to convert
Fast, mobile-first, and built around the one thing that matters: turning a visitor into a call, a quote or a booking. No template sameness, no stock-photo filler.
Design & build
10 of 10 founding spots left
We build the website first. Then you decide.
Most agencies want thousands before you've seen a single pixel. We build your homepage — a real, working one — and send it to you. If you don't love it, you owe us nothing.
An Auckland studio building websites, AI and local search presence for New Zealand businesses.
Build time7 days
Deposit before demoNone
Lock-in contractNone
Prices shownGST included
Start here · $395
Not ready for a website?
Start where the customers
already are.
Only about a third of small businesses have a properly set-up Google Business Profile. It's the thing people actually see when they search for someone nearby — and for a lot of trades it brings in more work in the first six months than a website does.
We'll set yours up properly, in a day. Categories, service areas, hours, photos, the description that makes people call, and a simple way to start collecting reviews. One payment, nothing ongoing, and it's yours whether or not you ever build a site with us.
Get my Google profile sorted$395
One-off · GST included · done in a day
- Profile claimed, verified and fully filled out
- The right primary category — the single biggest factor in whether you show up
- Service areas, hours, and photos that look like your actual work
- A description written to get the call, not to please a robot
- A review request link and a simple routine for using it
- A short plain-English walkthrough so you can keep it current
No website required. No lock-in. If you later build with us, this is already done.
01 / BUILD
Websites that win the job
before the phone rings.
If your customers find you on Google and size you up in thirty seconds, the site is the salesperson. One flat fee, everything in it, and you own the lot.
Found on Google
SEO foundations, clean structure and a properly optimised Google Business Profile, so you turn up when someone nearby searches for exactly what you do.
SearchLive inside a week
Seven days from go-ahead to launch. Quote forms, click-to-call, your best work up front — everything a working business actually needs, nothing it doesn't.
DeliveryYours, outright
You own the site, the domain and the content, and you get the logins on day one. Host it with us or take it anywhere. Some outfits rent you a site and keep the keys — we don't.
Ownership02 / TRADES
A plumber's website and
a sparky's website are
not the same job.
Same studio, same price, a genuinely different build. What someone types at 6am with water coming through the ceiling has nothing in common with what they type on a Sunday night pricing a switchboard, or what they type after three months of quietly working out whether they can afford to extend the house.
TRADE 01
Websites for plumbers
Built for the call that can't wait until Monday.
- "emergency plumber near me"
- "blocked drain Henderson"
- "hot water cylinder replacement Auckland"
- "gasfitter open now"
Plumbing gets bought in a hurry. Someone is standing in a wet hallway, they search on a phone, and they ring one of the first businesses that looks like it will actually answer. That decision takes about ten seconds and most of it is made before a single sentence is read.
So the number sits at the top and dials on a tap. Callout hours are stated on the homepage rather than buried in a contact page. Your PGDB registration goes where a nervous homeowner can see it, not in the footer. And each job you want more of gets its own page, because that is how people search and how Google decides who to show.
- Tap-to-call number pinned on mobile, above everything else
- After-hours and weekend availability said plainly, on the front page
- Registration and memberships shown where they reassure
- Photos of your own work — no stock image of a stranger's wrench
- Suburb pages for the areas you'll genuinely drive to
Blocked drains/Hot water/Burst pipes & leaks/Gasfitting/Bathroom renovations/Emergency callout
TRADE 02
Websites for electricians
Built for the job that gets compared before it gets booked.
- "switchboard upgrade cost NZ"
- "EV charger installation Auckland"
- "electrician Papakura"
- "certificate of compliance electrical"
Electrical work gets bought the opposite way. A switchboard upgrade or an EV charger is thought about for a week, priced against two other sparkies, and discussed over dinner. Nobody is panicking. They are checking.
So the site is built to be checked. What you take on and what you don't, said early, so the wrong jobs stop ringing. Registration and certification explained in a sentence a homeowner understands. Real photos of finished boards and tidy conduit, because that is how someone judges a trade they can't assess. And the work that's growing — chargers, heat pumps, solar tie-ins — gets a page of its own rather than a line in a list.
- Residential, commercial and new-build work split clearly
- EWRB registration and the Certificate of Compliance, in plain English
- A quote form that asks what you'd ask on the phone
- A gallery of your finished work, not a gallery of someone else's
- Suburb pages for your patch, if local search is worth chasing
Switchboard upgrades/EV chargers/Lighting/Faults & repairs/New builds & renovations/Commercial maintenance
TRADE 03
Websites for builders
Built for the decision someone takes six months to make.
- "house extension cost NZ"
- "new home builders Rodney"
- "licensed building practitioner near me"
- "renovation builder Auckland reviews"
Nobody rings a builder in a panic. A renovation is thought about for months, discussed with family, costed twice, and narrowed to a shortlist of three before anyone picks up the phone. By the time your site is opened, the visitor usually knows your name — from a neighbour, a sign on a fence, a Facebook group. Your website is not persuading them. It is confirming they haven't made a mistake.
That changes what belongs on it. Finished jobs get their own pages rather than a lightbox of thumbnails, because someone comparing three builders wants to read about a project the size of theirs. Your LBP number and your Master Build or Certified Builders membership sit where a nervous homeowner can find them without hunting. And the awkward questions — how variations get priced, who handles the consent, what happens when it rains for a fortnight — get answered in your own words, before someone else answers them for you.
- Finished projects as real pages, with the brief, the budget band and the photos
- LBP number and membership shown plainly, not tucked in the footer
- What the guarantee actually covers, in a sentence a homeowner understands
- Consents, timelines and variations explained before you're asked
- Built to be read side by side with two other quotes and still win
New builds/Renovations & extensions/Kitchens & bathrooms/Light commercial/Recent projects/How we quote
TRADE 04
Websites for roofers
Built for two customers who turn up the same day for opposite reasons.
- "roof leak repair Auckland"
- "reroofing cost long run iron"
- "roof replacement Manukau"
- "storm damage roof insurance claim NZ"
Roofing is two businesses wearing one name. One customer has a bucket in the hallway during a southerly and wants to know whether you can come today. The other has been putting off a reroof for three winters and is finally getting numbers. Serve them on the same page and you lose both — the urgent one can't find a phone number, the patient one can't find a price.
So the two paths split at the first screen and stay split. Repairs answer the only question that matters, which is when. Reroofing answers cost, disruption and how long you'll be up there. The honest comparison of long-run steel against tile and membrane goes on a page of its own, because that is a search in itself and it is the page that makes you look like the one who knows. And storm work gets a page about the insurance claim, since half that job is paperwork and the person doing it is already tired.
- Repairs and reroofs on separate paths from the first tap
- Steel, tile and membrane compared honestly, on their own page
- Straight answers on access, scaffolding and how long you'll be on the roof
- Insurance and storm work explained step by step
- Before and after photos of your own roofs, dated
Roof repairs/Reroofing/Inspections & reports/Spouting & downpipes/Storm & insurance work/Roofing materials compared
Painters, plasterers, landscapers, tilers, mechanics — same method. Work out what people actually type, build a page that answers it properly, and put the phone number where a thumb can reach it. Clinics, physios, salons and cafés get the same treatment with bookings in place of callouts.
Tell us your trade03 / AUCKLAND
Papakura and Ponsonby
are two different
searches.
Local results are decided largely by where the person is standing when they search. One page that says "servicing all Auckland" competes with everybody. A page about the work you actually do in Massey competes with the handful of people who also do it there.
Three things: how close you are to the searcher, how relevant your profile and pages look for that particular job, and how well known you are — reviews included. The distance you can't change. The other two are just work.
- The jobs you genuinely take in that area, written for it — not the last page with the name swapped
- Photos from work you've done nearby
- Travel and callout terms stated plainly, including where you won't go
- Your Google profile's service areas set to match the pages
- A link from the service page it belongs under, so it isn't stranded
Forty near-identical suburb pages with the place name find-and-replaced. Google has been discounting that for years, and a customer who lands on one can tell. Three areas you really serve, done properly, beats a directory of ghosts.
Central & the isthmus
Older housing, tight streets, and access questions asked before price. Quotes here get compared on detail, so the page has to carry the detail.
- Ponsonby
- Grey Lynn
- Kingsland
- Mt Eden
- Mt Albert
- Newmarket
- Epsom
- Remuera
North Shore
The bridge decides a lot of it. If you'd rather not cross it, the page should say so and the profile's service area should agree — half the value of a Shore page is the enquiries it stops.
- Takapuna
- Devonport
- Milford
- Northcote
- Glenfield
- Albany
- Browns Bay
West
Henderson to Kumeū is a real drive, and the far end is still building. Worth splitting into the parts you'd actually take a callout in rather than treating it as one patch.
- Henderson
- Te Atatū
- New Lynn
- Glen Eden
- Massey
- Swanson
- Kumeū
South
The biggest catchment and the longest distances in it. Usually the service pages earn their keep here before the suburb pages do — we'd look at what people are searching before building either.
- Manukau
- Papatoetoe
- Ōtāhuhu
- Manurewa
- Takanini
- Papakura
- Pukekohe
East
Close together and searched separately. The drive between them is short, so covering three or four properly costs you very little extra work.
- Howick
- Pakuranga
- Botany
- Bucklands Beach
- Half Moon Bay
- Flat Bush
Hamilton, Tauranga, Whangārei, Wellington, Christchurch, and the places in between. It's all done by phone, text and email, so where you are makes no difference to the build or the price — and your suburbs are your suburbs wherever they happen to be.
Tell us the areas you work04 / AI
The enquiry that comes in
at 9pm shouldn't be lost
by 7am.
Nobody wants to argue with a robot, and we're not going to put one in front of your customers. What we build catches the enquiries you'd otherwise miss and hands them to you, sorted, so a real person can call back first thing.
Missed-enquiry capture
When you're up a ladder, under a house or asleep, it takes the details — name, number, job, urgency, address — and has them in your inbox and your phone before you wake up. It says plainly that it's an assistant, and it offers your number to anyone who'd rather just talk to you.
Built with youAutomation behind the scenes
Quotes, follow-ups, invoice chasing, the admin that eats your evenings. We find the hours AI can hand back and wire it into how you already work — behind the counter, not in front of your customers.
OperationsGrowth that keeps running
Google Business Profile upkeep, review responses, and content that keeps you climbing the local rankings — handled monthly, not forgotten a week after launch.
OngoingStraight up: we're building the first of these alongside our founding clients. It runs on this website before it goes anywhere near yours, and you'll try it yourself before you decide. We'd rather tell you that than pretend we've shipped a hundred of them.
05 / PROCESS
Four steps. No deposit
until step three.
STEP 01
A quick chat
Fifteen minutes by phone, text or email. Tell us what you do and who you want walking through the door.
STEP 02
We build it
We design and build a real, working homepage for your business and send you the link. Free, no strings.
STEP 03
You decide
Like it? A 50% deposit and we build the rest. Don't? Walk away — it cost you nothing but the chat.
STEP 04
Live in 7 days
Your site goes up within the week. We can keep it running, updated and improving from there.
We do the work first because we back it.
06 / STUDIO
Two people, and
nowhere to hide.
Skyward is founder-led. The person who answers your text is the person building your site — no account managers, no offshore queue, no six-week email chain about a heading.
Josh Deverman
Founder · design & build
Builds every site, answers every phone call, and is the one accountable if something breaks. Young, and AI-native rather than agency-trained — which is exactly why the work moves faster than it used to and costs what it does.
022 584 0585Eshan
Manager · projects & clients
Keeps builds on schedule and makes sure nothing gets dropped between the chat and the launch. If Josh is on a job, Eshan is the one who picks it up.
The tooling
How we move this fast
We build with frontier AI every day — and a human reads every line before it goes live. That's the honest version of how a two-person studio ships agency-grade work in a week. We'd rather tell you than have you wonder.
Straight terms
Flat fees, GST included. Demo before deposit. Cancel the monthly whenever you like. You get your logins on day one. If we wouldn't sign it ourselves, we don't ask you to.
01Your win is our portfolio
We're new, and we're not going to pretend otherwise. Founding clients get a studio with everything to prove and the time to prove it — in exchange for letting us show the work and ask for an honest review.
0207 / PRICING
Flat fees, in public.
Every price on this page includes GST, which is more than most of our competitors will tell you. Nothing is payable until you've seen your homepage and said yes.
Founding clients — 10 of 10 spots left
Our first ten clients get $500 off any website in exchange for three things, written into the job: an honest Google review when we're done, a testimonial we can use, and permission to show the build as a case study. That's the trade. When the ten are gone, so is the discount.
Essential
$2,450
One-off · up to 4 pages
- Free working homepage before you commit
- Up to 4 pages, live in 7 days
- Mobile-first, fast, built to convert
- Quote & contact forms, click-to-call
- Google Business Profile set up properly
- You own everything, logins on day one
Founding price $1,950
Start here
Most businesses pick this
Standard
$3,450
One-off · up to 8 pages
- Everything in Essential
- Up to 8 pages, including a page per service
- SEO foundations built in, not bolted on
- Photo gallery of your actual work
- Review display and enquiry routing
- Written to convert, not just to read well
Founding price $2,950
Claim a founding spot
Lead Engine
$5,950
One-off · built to rank and convert
- Everything in Standard
- A dedicated page for every service and every suburb you work
- Local SEO campaign at launch
- Conversion tracking so you know what's working
- Missed-enquiry assistant included for 12 months
- Three months of care plan included
Founding price $5,450
Talk it through
Keeping it working
Where most of the value is
Care plan
Monthly · no lock-in · cancel any time · you still own the site.
- Hosting and domain management, handled
- Unlimited small edits — text us, done within 48 hours
- Monthly Google Business Profile tune-up and review chasing
- Monthly performance report, in plain English
- Security, backups and updates
- Pay yearly and get two months free — $1,690 instead of $2,028
$169 /month
Keep it running
Missed-enquiry assistant
Added to a site we've built. Setup one-off, then monthly to run.
- Catches after-hours enquiries and gets the details down
- Everything forwarded to your inbox and phone, sorted and ready
- Always says it's an assistant, and always offers your number
- Built around your business and your jobs, not a generic bot
- Tuned each month as you learn what people actually ask
$890 + $129/mo
Ask about it
Google Business Profile setup
Standalone. No website needed. Done in a day.
$395AI automation & integration
Paid discovery first, credited in full against the build.
$1,200 then scopedContent & SEO
Monthly writing that keeps you climbing the rankings.
from $249/moAll prices NZD, GST included. Websites: 50% deposit after your free demo, balance on launch. We don't discount off-menu — if the budget doesn't stretch, we'll put you on a smaller tier or start you on the Google profile instead.
08 / QUESTIONS
Fair questions,
straight answers.
There isn't one. We build you a real working homepage before you pay anything, because we're confident you'll want the rest. If you don't, you say no thanks and that's the end of it — no invoice, no pressure, no follow-up spam for six months.
It's running on this page right now — the button in the bottom corner. Try it. What you'll notice is that it doesn't pretend to be a person and doesn't try to hold a conversation: it asks four questions, gets your details down properly and hands them to a human. That's deliberate. It isn't a language model, so it can't invent a price, misquote a lead time or say something daft to your customer at 11pm. Client versions are built alongside our founding clients.
It would, which is why we don't build one. Most people would rather talk to a human, and surveys keep showing that's getting stronger, not weaker. What we build sits in the gap where the alternative is nobody at all — after hours, or while you're on a job. It always says it's an assistant, it always offers your phone number, and its whole job is to get a real person back to them quickly.
Because those two things aren't the same product. A $500 site is a template with your logo on it, and it won't rank, won't convert and often isn't yours to take with you. Ours is built for your trade, your suburbs and your jobs, with the search foundations in and a human checking every line. If $500 is genuinely the budget, we'd honestly rather set up your Google profile for $395 and get you found — that will do more for you than a cheap website will.
No. The site is yours outright — host it anywhere and you never have to speak to us again. The care plan is for owners who'd rather text us a change than log into anything, and who want the Google side kept warm rather than forgotten. Cancel it any time; you keep the site either way.
Yes, and openly. It's how two people deliver in a week what used to take a month, and it's a large part of why the price is what it is. What AI doesn't do is ship unreviewed — a human reads every line, checks it's fast, accessible and secure, and is accountable for it. Anyone can generate a website in an afternoon now; the work is in the judgement afterwards.
You own it — the site, the domain and the content — and you get every login on day one. Take it to another host or another studio whenever you like. Some outfits rent you a website and keep the keys so you can't leave. We think that's a rotten way to keep a client.
We're Auckland-based and work with businesses right across New Zealand — it's all done remotely and quickly. Phone, text and email get a same-day reply. If you're in Auckland, the coverage section sets out how we'd handle your suburbs.
09 / START
Two ways in.
Both of them free
to ask about.
Want the website? We'll build your homepage first, free. Not ready for that? Get your Google profile sorted for $395 and see what it does. Either way you'll hear back from Josh within a working day — usually a lot sooner.