Electrical work is not bought in a panic. A switchboard, a rewire, a charger in the garage — it gets thought about for a week, priced against two other sparkies and talked over at the kitchen table. So your website is not being read. It is being compared, on a shortlist, against two you will never meet. That is a different job from being found, and it is what this page is about.
Here is how the work actually gets awarded, from the first search to the van in the driveway. It takes about a week, most of it is you not knowing it is happening, and almost none of it turns on how good an electrician you are.
Switchboard upgrade cost. EV charger install, plus a suburb. Rewire an old house. They are searching for the thing they want done, not for an electrician and never for you — because at this point they do not know your name, and there is no reason they should.
They open the first few that look like a real business and flick between them. This is the moment your site is doing its actual work, and it is being read next to two others rather than on its own. Whatever is the same on all three is invisible. Only the difference registers.
Not one call — three forms, sent in about four minutes, usually to whichever sites made it easiest. Nobody rings an electrician at nine on a Sunday night. They send it and go to bed, and by then you are already on a shortlist you have not been told about.
Whoever answers first gets to decide what the job is. They describe the scope, name what is included, and every quote that arrives after theirs is read against it. Being second is not fatal. Being second and vaguer is.
One arrives as a figure in the body of an email. The other says what is being replaced, what the certificate covers, how long the power is off and what would make the price move. They are not comparing your work — they cannot. They are comparing the only two things they can see, which are the number and the explanation.
The third quote never turns up. It is not that you did not want the job — you meant to price it Thursday and you were on a site in Kumeū until seven. That job was not lost to a cheaper sparky. It was lost to the one who got back to them while they still cared.
A single Services page listing eleven things competes for none of them. Someone pricing a switchboard wants a page about switchboards, and so does the search engine. This is the set we would build an electrical business, and the tier each one starts at.
The job most often searched by someone who has been told they need it and does not know why. What is actually being replaced, what an RCD does in one sentence, how long the power is off, and what makes one board dearer than another. Write that page properly and you stop competing on the number alone, because you are the only quote that explained itself.
Half the people searching this need you and half need their lines company or their retailer. Telling them how to tell the difference — the whole street versus one room, the main switch versus a single circuit — costs you nothing and saves you both a wasted trip. It is also the page that gets shared in a neighbourhood group, which no amount of advertising buys.
A search that barely existed a few years ago and now arrives with a car already ordered. What the install involves, how far the garage is from the board and why that changes the price, whether the supply carries it, and which brands you will and will not fit. People researching this read everything, which makes it one of the few pages in the trade worth writing at length.
The biggest residential job you do and the one people put off longest, usually because nobody has told them what it involves. Whether it is a full or partial rewire, what happens to the linings, whether they can stay in the house, and what the old rubber-insulated stuff looks like when you pull it out. A photo of that in your hand does more than any paragraph.
Written at a builder and a project manager rather than a homeowner, because that is who reads it: how you handle a pre-wire, when you need to be on site, how variations get priced, and how you invoice against progress claims. Nobody in the trade writes this page. It is the one that turns a builder who has heard of you into a builder who uses you.
The work that comes attached to something else — downlights during a repaint, a heat pump before winter, extra outlets in a nursery, outdoor lighting before Christmas. Worth a page each if you want more of them, and worth saying plainly which of them you hold the ticket for, since a heat pump is a different ticket again and customers assume it is all one trade.
The steady half of the business, and the half most electricians' sites never mention. Written at a facilities manager or a landlord: what you cover, how you schedule it, how fast you turn up when something is down, and how it gets invoiced. This is the page that stops you being seen as domestic-only by the people with a budget and a building.
One page per suburb you genuinely work in, each saying something true about that area — the era the houses went up, the boards you keep finding there, the apartment blocks with a body corporate to get past. Six of those beat thirty spun ones, and thirty spun ones can do real harm.
You do not need all eight. Four pages built properly beat eight padded out to look busy, and we would rather build the ones that match the work you want more of than a set that matches a template. The tiers are set out in full on the homepage.
Most trade enquiry forms collect a name, an email and the words “hi, can you give me a price”. That is not an enquiry, it is the start of three more emails, and three more emails is how Wednesday becomes Saturday. These six things are what we put on it instead, and why.
Not “how can we help”. A short list of the work you actually want — switchboard, charger, fault, rewire, new build, commercial — so the enquiry arrives already sorted, and so the ones you do not do can be politely headed off on the way in.
The single most useful field on an electrician's website. A picture of the existing switchboard answers half of what you would ask on the phone and turns some site visits into a quote sent from the ute. If a form cannot take an attachment, it says to text it to you and puts the number right there.
Roughly when it was built, whether the supply is single or three phase if they happen to know, and whether they own it or are renting it out. Three fields that decide whether a job is an hour or a fortnight, and none of them occur to a customer to mention.
Before settlement, before the baby arrives, before the car turns up, or whenever suits. Real dates change the order you quote in, and someone who says “no rush” is telling you something useful about how hard to chase it.
You are not putting job prices on a website and we would not ask you to. What can go up is the shape of it: whether a quote is free, whether there is a callout fee and what it is, how you charge for small jobs, and whether after-hours costs more. People searching a trade they cannot judge are looking for a business that will tell them anything at all about money.
The screen after they hit send says when they will hear back and from whom. It costs nothing and it stops the enquiry being re-sent to a fourth electrician on Tuesday because they assumed it had not gone through.
A customer cannot judge a termination, a bond or a tidy board. So they judge the things they can verify from a kitchen table on a Sunday night. Every one of these is something you already hold and most electrical sites leave in the footer, or leave out.
Two different things, and the second is the one that matters this week. Your registration number and your class go near the top and on every service page, with a plain line saying it can be looked up on the Electrical Workers Registration Board's public register. Inviting somebody to check is a stronger move than asking them to take your word, and it is free.
Most customers have no idea a certificate is coming, or what it is for, until it lands in an email they do not read. A short section saying which certificates the job produces, that they are theirs to keep, and why a bank, an insurer or a buyer might one day ask for them, turns paperwork into a reason to use a registered electrician rather than the bloke down the road.
The most under-used sentence on any trade website. If you do not do domestic callouts, will not touch solar, or only work north of the bridge, saying it plainly on the site turns three wasted phone calls a week into none — and reads as confidence rather than as a limitation. A business that names its edges looks like one that knows where they are.
Reviews are the part we cannot build for you, and pretending otherwise would make everything above it worthless. What we do is make them easy to leave — the Google profile set up so the review link is one tap, and a place on the site for them to sit once they are real. Never an invented one, not even as an example, on your site or on ours.
The three enquiries in section 01 go out at nine on a Sunday night, which is precisely when nobody is at a desk. You cannot answer a form from a ceiling cavity with gloves on either. This is the one part of the site that does something about that, and it is deliberately not clever.
It is a short conversation, not a chat window with a robot in it. It asks what the job is, whether it can wait, which suburb, and how to reach them — then it says what happens next and gives them your mobile number in case it cannot wait after all. Monday morning you have a written job on the shortlist instead of a form you were third to answer.
There is no language model in it, on purpose. It cannot invent a price, promise a Tuesday you have not got, or say something about a board it has never seen. It follows a set of questions you approve before it goes anywhere near your customers, and its first line says it is an assistant and not you.
You can try it right now. It is running on the Skyward homepage, in the corner, and it is the same flow a customer of yours would get.
You quote people for a living, so you know what a plus-GST surprise does to a relationship on the day of the invoice. We do not do that. These are the prices, they are the same ones anybody else on this site is quoted, and nothing gets added at the end.
Standalone, no website needed, done in a day. Claimed, verified, categories, service areas, hours, photos and the review link set up so it is one tap. It is yours, and you keep it whether or not you ever build a site with us.
Home, two of the jobs you want more of, and who you are. The right size if most of your work comes off builders and word of mouth and you need somewhere credible for people to land.
A page per job, which is the tier most electrical businesses should take. This is the set on this page: switchboards, faults, chargers, rewires, new builds, the extras, commercial, and you.
Everything in Standard, plus a page for each suburb worth having, a local search campaign, the after-hours assistant for twelve months and three months of the care plan.
Hosting, updates, backups, security and the small changes you ring up about. No lock-in contract, and you still own everything. Or take the logins and run it yourself, which is a real option rather than a threat.
The founding price is $500 off, for the first ten clients, in exchange for three things written into the job: an honest Google review, a testimonial we can use, and permission to publish the build as a case study. It is a trade rather than a discount, and we do not go below it. Full pricing, add-ons and what is in each tier.
We are not going to tell you this puts you top of Google, or that it brings in a set number of jobs a month. Nobody can know that, and under the Fair Trading Act you are meant to have grounds for a claim at the moment you make it. Anyone quoting you a figure for either is guessing with your money.
What we will say is what the site will be: fast, findable, clear about what you take on, and built so an enquiry arrives with enough in it to price. Whether that turns into work depends on your patch, your rates and how quickly you get back to people — which was the whole point of section 01.
And the part most studios leave out — Skyward is new. We have no electrical clients to point you at, no case studies and no reviews. That is exactly why the homepage gets built before you pay anything, and why the first ten clients get $500 off for helping us fix it. You are being asked to judge us on the work in front of you, which is the page you are reading.
The general ones — payment, ownership, what we need from you — are answered at length on the homepage. These are the ones specific to this trade.
Three reasons, and none of them is chasing strangers. Builders check you before they put you on a new job, and a page written at them beats a phone number in someone's contacts. Their clients look you up mid-build and decide whether to ask you directly about the extras, which is the margin. And two builders is two phone calls away from being no builders — the site is what you have on the day one of them retires.
If that is your situation the Essential tier is usually the right size, and section 02's new-build page is the one to lead with.
Yes, and it is one of the more satisfying things a website does. What you take on and what you do not goes near the top rather than in the small print, the enquiry form lists only the work you want, and the areas you cover are named. You will still get the odd one. You will not get three a week.
The same applies in reverse. If callouts are what you want more of, the site can be built to ask for them and the Google profile is where most of them will start.
The jobs you want more of, marked in order. Photos off your phone of your own finished work — boards, tidy conduit, a completed install. Your registration details and any memberships. The suburbs or the sites you genuinely cover. And about half an hour on the phone so we hear how you talk about the work, because that is what the writing is built from.
The week it takes to build runs from when we have those, not from when you say yes. Photos are what everything waits on. The full list is on the homepage.
Only for the ones you actually do, and only if you want more of them. A page about EV chargers on the site of an electrician who has fitted two is a page that generates enquiries you will price badly and jobs you will not enjoy. That is not a search problem, it is a business one.
Where it is work you want, it deserves more room than most trades give it, because people researching a charger or a solar tie-in read properly rather than skim. The page that explains the boring parts — the run from the board, the supply, who has to approve what — tends to be the one that gets the call.
No, and we would not advise it for job prices — every house is different and a number on a page becomes a number you are arguing about in a driveway. What is worth publishing is the shape: whether quoting is free, whether there is a callout fee, how small jobs are charged, and whether after-hours costs more.
That is enough for someone to work out whether you are in their range, which is all they are trying to do at that point, and it is more than most electrical sites will tell them.
Common, and usually fixable. The domain is the part that matters and it is normally still in your name or recoverable with a few emails — we will tell you where it actually sits and what to ask for. Sometimes the answer is that the old site is fine and only needs the phone number, the hours and three pages sorted, and we will say so even though it is the smaller job.
If we do build you a new one, you get the logins on day one and the account is in your name, not ours. You own the site, the domain and the content, there is no lock-in on the care plan, and there is no handover fee because there is nothing to hand over. Ask any studio quoting you that question before you sign. The answer tells you most of what you need to know.
Everything above this is a claim about a website you have not seen. These are finished and open. The electrical one is first: it is this page's argument built instead of described, aimed at the same unhurried buyer who is comparing you against two others. None of them has a customer behind it — we made the businesses up so that we could build the sites properly rather than wait for permission.
Every one of them was invented so that there was something to build. Open any of them and a black band runs across the top of the screen saying exactly that. All of them are set to noindex, so none can surface in a search for an actual tradesman. The phone numbers are fictional, the email addresses end in .example — a domain reserved so that it can never belong to anybody — and nothing typed into their forms goes anywhere.
The reviews on those pages are sample text and say so where they sit. Skyward has none of its own yet. Take them as a sample of the work and nothing further: if any of it reads to you like a client list, we have written it badly.
The week of comparing this page describes, built. What the business takes on and what it turns down, said early enough that the wrong jobs stop ringing. Certification in one sentence a homeowner can follow. The work worth growing given room rather than a line in a list. It is built to be checked rather than to be rung, because that is how a switchboard is actually bought.Open the electrical concept
02A plumber is chosen in about ten seconds by somebody standing in water, so that page puts the number, the callout hours and the ticket ahead of everything else, and arranges the rest for a customer who has already rung and is deciding whether to cancel.Open it
03A build is decided over months, quietly, by a homeowner crossing names off a list. That page leads with how the money moves through a contract, who is accountable and what happens when something goes wrong on site, well ahead of any photographs.Open it
04Nobody climbs up to check a finished roof, and no two roofing quotes describe the same job, so that page is built to be read from the ground — the seven things a quote has to contain before three of them can be compared at all, and what happens on the morning the old roof comes off and the timber underneath turns out to be rotten.Open it
05The nearest thing in the set to your own buyer, and a useful page to read yours against. Where this one has to hold up under a week of comparing, Bracken has to hold up under a fortnight of somebody living in the house while the work happens: the eleven days, which rooms are gone on which of them, the crew by name, what is and is not inside the number, and the three things that move the dates. Same unhurried reader, a later moment.Open it
Yours would not look like any of them. They are different trades with different problems, which is the whole point — a set of sites that all looked the same would prove the opposite of what this page is claiming. What these show is the standard, and how much of the work happens before anything gets drawn. Yours gets built before you pay for it.
Same system, same prices, a different argument in each — because these trades are not bought the same way, and a set of pages that pretended otherwise would be worth less than one honest page.
A burst pipe is bought in a panic, and the decision is over before most websites have finished loading. What that does to a shortlist, and the eight pages that answer it.
Nobody picks a builder. They cut a list of twelve down to three, and the cut that matters happens in April with nobody on the phone and no reason ever given.
Nobody has ever stood on the roof they paid for, so they check the roofer instead — and the real competition is another winter of doing nothing.
Fresh paint looks like fresh paint, whoever rolled it on. The difference between the quotes shows up in year three, by which time nobody connects it to the one that was cheaper.
Not a mock-up, not a template with your logo dropped in — a real, working homepage for your electrical business, on a link you can open on your phone and send to whoever you want an opinion from. If you do not like it, you say no and that is the end of it. No invoice, no deposit, and it never gets published.
Josh reads these himself. There is no shared inbox and nobody it gets passed along to. If it is urgent, ring rather than wait.
That's with Josh now, and he'll come back to you on what you gave us — within a working day, usually the same morning.
Nothing is committed and no deposit is owed. If this goes as far as a homepage, you will see it before you pay for any of it. And if it's urgent, ring 022 584 0585 rather than wait.